Nair Leg Mask – NC

Church & Dwight

Nair Leg Mask

EDITORIAL DESIGN

How can we create a new article page that has legs to stand on?

BACKGROUND

When Nair launched their new Leg Mask products, they needed to introduce the benefits of a leg mask on their website. With curious eyes landing on these pages looking for information, we used this as an opportunity to elevate their presentation beyond their templates.

JOURNEY

While the website is tied to a template, we pushed to have a bespoke exception befitting the product launch. Visually aligning more with contemporary editorial websites, I wanted these articles to feel refined and fresh.

Previous Template
New Design

This small effort, in combination with other small projects helped develop a trust with the client. A wholesale website design is forthcoming.

TEAM

Creative Director: Jamie Perrequet.