Every Wednesday evening, the Whole Foods at Union Square, New York, offers free samples of delicious products to everyone who walk through the doors of the store. This event is called “Tasting Night".

PROJECT GOAL:
Raise local awareness about the event and invite them in to try these opportunities.
TARGET AUDIENCE:
White Collar commuters and locals who work or live in the area.







The visual motifs expresses taste as a busy containment of the bright, exciting tension of flavor. These print ads will be featured heavily in the high traffic Union Square Subway Station, located directly underneath Whole Foods.



Inspired by local street art, this poster with die cut shapes of fruits and letter forms is placed on top of electronic billboards by subway stations immediately outside of Whole Foods. The abstract light floating through the shapes will continue the visual motif of chaotic light as a tense burst of flavor.



A commercial that will be projected in the 14th Street–Union Square subway stop.