Adidas, the main sponsor of both professional and collegiate basketball, will sponsor local courts around the nation. “Basketball for All” wants to encourage amateurs and aspiring athletes to play. Meanwhile, adidas will be there to offer the community the necessary equipment to play basketball hard and long.

PROJECT GOAL:
To become more associated with basketball in the minds of the general public.
TARGET AUDIENCE:
Casual basketball players, usually male between ages 13-25.







Inspired by the linked fences of basketball courts.



To emphasize the global teamwork and community of adidas users, short videos of users digitally passing to one another is endlessly linked and streamed together. Also being passed, are the user recommendations of adidas products.



Anticipation before the game stimulates excitement. The roar of the crowd grows louder as the players approach the court. Inspired by this pre-game experience, the subway station at West 4th (home to the legendary basketball court: “The Cage”) simulates this moment by having crowd noises grow as you make your way out of the subway station and find yourself in front of “The Cage”!



Renovating an abandoned space next to the basketball court, adidas builds a permanent pop-up store, where they will sell products players may not have at the moment. This displays adidas’ commitment to the game instantly supplying gear to rookies and pros.