The core exhibition at the Museum of the Moving Image provides an in depth experience for visitors into the process of filmmaking.

PROJECT GOAL:
To raise the museum’s profile in New York City and to attract visitors.
TARGET AUDIENCE:
Young keen, tech savvy individuals who frequent blogs as opposed to museums.










A preview commercial that would play in theaters.



Users are invited to print double-sided posters. Behind the poster is a special code and when it is revealed to the webcam, users can activate an augmented reality landscape that reveals a 3D snapshot of the movie’s set.