PROJECT GOAL: To create a more cohesive identity that promotes the individual series, but still suggests that it is part of a larger collection of classics. |
TARGET AUDIENCE: White Collar commuters and locals who work or live in the area. |
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The logo is inspired by vintage DC Comic logos. |
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Updated to reflect the more mature and sophisticated audience that tends to purchase these classic television shows, this new packaging is simplified to the rich emblems of superheroes. |
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A variety of Motion IDs played to introduce the brand. |