Other than the plethora of web comics, Comic Book Publishers have yet to fully embrace the possibilities of contemporary trends and technology. DC MASH-UP is a crowdsourced comic book adding a new wrinkle to the creative process of making a graphic story.

PROJECT GOAL:
To emphasize that DC Comics is the comic book house of innovation in the sequential arts and it’s dedication to help it evolve.
TARGET AUDIENCE:
The audience should be tech savvy, imaginative, and artistically inclined young adults, most likely male, in college towns or communities like Boston, Ann Arbor, etc.







LAUNCH STRATEGY:To create initial buzz of the program’s launch, unfinished comics of Issue 1 of DC MASH-UP are sent to prominent and relevant blogs. Street teams are also sent out to “College Towns” and creative centers to give the issue away. The last page invites readers to participate on the DC MASH-UP website.



DC Comics unveils the comic book script for an issue and visitors are invited to join the website and bring the content to life by submitting original artwork. This gives aspiring artists a chance to get their work published and it gives visitors who simply browse, the opportunity to appreciate the diversity of the sequential arts.



When a convention comes to town, those locals who are regularly participating online, will receive a message to participate in an elaborate event. They will download an mp3 with instructions to follow on the day of the event. Throughout the event, photographers have been taking shots. The community of online contributors, have been following a carefully crafted script. After a climatic stunt (like a jet flying in the sky simulating Superman) participants are rewarded with a comic book filled with photos chronicling the day’s activities they just took part in.