This overlooked New York City institution has been serving hungry locals for nearly a century. Their trademark simple dishes are made the only way they can be made: with an honest “tough love” that New Yorker’s are known for.

PROJECT GOAL:
Create a contemporary and consistent
identity that will make the restaurant
more recognizable and inviting.
TARGET AUDIENCE:
New locals and
young commuters
(i.e. students).




Inspired by the vintage New York street signs and New York's Art Deco history; a combination of contrasting New York ideals.



The blunt greasy meals should be complemented by accessories that also embraces the sarcastically endearing personality of the restaurant.



There is only one rule at Eisenberg's: If you want a receipt, they'll write it on the bag. This is just the next contemporary evolution of the concept.



Twitter is used to engage with tech savvy customers, where the sandwich shop can share the store’s personality beyond it’s four walls. And the digital world is reflected in the tangible world when the staff wears special silk screen shirts with the best @MrEisenberg tweets.