When the competitive and aspiring athlete can’t afford to spend time rejuvenating with Gatorade, they can grab Gatorgum – the quick, little in-game electrolyte boost to put them over the top.

PROJECT GOAL:
To launch and create a sports
chewing gum market.
TARGET AUDIENCE:
Young competitive athletes
between 16-25.







Unlike other gum packages, this product is intended for immediate in-game use. It is quick, accessible and easy to use. The gum is released from the bottom of the tube when the top button is pressed.









In the locker rooms of gyms and recreation centers across the nation, some lockers will be refitted to look like Michael Jordan’s locker containing all of his necessary equipment he needed to perform at optimum level. Free samples of Gatorgum will be available in a bowl for the average athlete to try.