High quality household paints inspired by the spectrum of colors seen in some of the most recognizable places in the world. Both the colors and the paint are held up against the high standard and reverence the Pantone Brand is known for.

PROJECT GOAL:
Broadening the audience and repositioning the paint brand to compete with other commercial paints.
TARGET AUDIENCE:
Youthful, considerate, tech savvy individuals with an appreciation for design. (College Students, Young Adults, etc.)




While commercial brands name their colors generic flowery titles, the colors are directly inspired from tangible and visible landmarks from famous cities.



Swatch Booklets: The famous Pantone Swatch Books are extended and modified for the Paint Brand.
Packaging: The can is transparent, letting the Pantone color speak for itself.
Billboards: Appropriating outdoor advertisements promoting city-life (in this case, New York City’s Broadway Shows) by framing it in Pantone’s trademark white border simultaneously promoting the city and Pantone / World Paints.



Users are encouraged to use city-specific stickers and frame their environment’s most interesting colors. If they take a photo of their selection, they should submit it online where they will contribute to the growing spectrum of city colors and Pantone will recommend the closest color match in their collection.



A mobile complement to the website. Users can take pictures and digitally tag all or a portion of the image. When they submit it, PANTONE / WORLD will recommend the closest paint in their collection to the given color.