Church & Dwight
vitafusion
PRODUCTION DESIGN • SOCIAL
BACKGROUND
As the year comes to a close, most people approach the new year with healthy thoughts in mind. Using that insight, vitafusion wanted a series of social posts sharing how these gummy vitamins can be a fun compliment in helping the consumer achieving their goal.
JOURNEY
The concepts had some mandatories: incorporate the brand’s spokeswoman and the colorful visual aesthetic. With a limited budget to navigate these parameters, we still managed to capture quality footage in-house.
In post-production, I was responsible for bringing the storyboards to life. I composited and edited green screen footage, stock video, and client imagery into a series of campy social media content.
BEHIND THE SCENES
Quick vid, of us testing the effectiveness of a makeshift soundproof room.
TEAM
Creative Directors: Jamie Perrequet, Penn Li. Associate Creative Director: Chelsea Dubois. Designer: Abby Hirsh.