Church & Dwight
Batiste Hair
PRODUCT DESIGN
BACKGROUND
While Batiste Dry Shampoo has been popular in the UK, when they wanted to expand their presence in America, it required a splashy new website that spoke to the youthful, social savvy audience.
JOURNEY
We weren’t shy in our approach to express Batiste Dry Shampoo and all their offerings. Creatively, we wanted the aesthetic to be confident, dynamic and fluid: a look-and-feel that is aspirational and immediately achievable.
One of the challenges on this project was conveying the different scents for each product. While it's currently impossible to smell websites, we created visual moodboards of colors, gradients and photography alluding to each bottle's unique world.
TEAM
Creative Directors: Jamie Perrequet. Penn Li. Associate Creative Director: Chelsea Dubois. Este Serrano. Designer: Abby Hirsh.